Many would argue both.
But first let’s define Business Networking and then discuss what it is and what it is not.
Wikipedia defines Business Networking as a socioeconomic activity by which groups of like-minded businesspeople recognize, create, or act upon business opportunities.
Our organization is based on principles that create models of networking activity that, when followed, allow the business person to build new business relationships and generate business opportunities at the same time.
These activities will not give rise to generating business opportunites without the participant successfully building a relationship with other participants deep enough where trust is established. The process required for this to happen is often referred to as the Know Me, Like Me, Trust Me learning curve.
Know Me, Like Me, Trust Me.
Like any process, it’s a series of steps where business professionals take the time to get to know, like and trust others before feeling comfortable referring their best clients to.
The Know Me, Like Me, Trust Me learning curve takes time to complete. Therefore, Business Networking activities are designed to shorten that learning curve thus maximizing one’s rate of return.
So, is Business Networking an art or a science ?
So it can be argued, that Business Networking is both an art and a science. The art is successfully making and developing relationships. The science is designing the best events that yield the maximum desired outcomes as efficiently and quickly as possible.
From both respects, one thing is clear. People are apted to only do business with people and organizations that they know, like and trust. Business Professionals who learn how to effectively use Business Networking as the center piece of their marketing plan will be rewarded the most.
Therefore, ongoing Business Networking Education is essential for all Business Professionals today, both Off-Line and, now, On-Line to learn in order to become successful.
Please continue to explore the Business Networking Education section of our blog. Check back often as we are continually adding new items all the time.